Messenger Marketing – the art of using mobile chat platforms to facilitate conversations and commerce with prospects and customers.
This platform is set to become the world’s single biggest marketing channel in the next 5-7 years.
Messenger Marketing has become a rising star in marketing communications. This platform is a trending method to speak with leads, prospects and customers.
As new-generation marketers, we have leveraged on email marketing, social media, direct mail and push notifications (and so on) to send our message across. While these methods still works in a very noisy internet world we live in, Messenger marketing will prove to be a whole new ball game.
Imagine: Sending your customers a message on Facebook Messenger, more people will open, read and interact with your messages. These messages can be managed through a live customer service rep of your company, or it could be automated using chatbots. Unlike email marketing, these messages can reach people faster and be responded to immediately.
Therefore, Messenger Marketing boasts a much HIGHER OPEN AND CLICK-THROUGH RATES. Compared to the other digital channels of communication. Not to mention – personal and conversational engagements with your customers. Facebook Messenger Marketing is set to become the world’s most desired marketing channel in the years to come. The companies who become early adopters of this fast-growing channel are going to have a serious advantage over their competitors.
You can build a list by acquiring new leads, nurture the leads by sending them unique content, responding to their questions and eventually convert them into new customers. Conceptually, it’s similar to email and SMS marketing. But practically Messenger marketing works in a different way. It’s more conversational, meaning people are looking for a conversation that feels more personal, whereas emails from most businesses are one to many.
If you want to explore Messenger marketing to grow your business, we are exactly in position to help you get started! Dustoff Media not only helps you communicate with your customers through Facebook Messenger, we also help you automate your marketing and customer service.
How? By deploying and installing Messenger Chatbots in your Facebook Page. General enquiries from your customers can now be answered instantly, anytime and anywhere – even when you are sleeping!
I can tell you what a Messenger Bot is, but you won’t really understand the potential until you experience one for yourself! Click the button below to learn first hand about Messenger Bots: